What Role Colors Play in Design of The Mobile App?

We all know the importance of colors. It is due to colors that we are able to see such a beautiful universe. Then how can we forget the importance of colors while developing a mobile app. It is the colors which give an x-factor to our design of the mobile app.

The designers should not just focus on making the user's experience smooth with features but should also keep in mind the combination of colors while developing a mobile app.

The designer needs to focus on the various segments of apps to decide color combination for every different segment such as app icon, logo and most importantly color scheme etc.

However, now the question arises that how to decide which color will fit best for a certain app? what impact it will have on users?

Well, fear not we are here to solve your problem. All you need to do is just read further.

Now, first let's see what is the significance of a certain color?

The app designer will follow the latest trends in the market to choose the color, which is not a bad idea. But you should know that every color has an impact on users and different colors say different things.

So, let’s see which are the most used color in mobile app and what do they say?

RED: It implies a call to action or simply impulsive.

YELLOW: it will give an optimistic nature and will be delightful.

GREEN:  it is connected to nature and also depicts wealth.

ORANGE: it shows an enthusiastic nature and excitement.

BLUE: it shows prosperity and serenity.

Now, we know that what are the most colors used in mobile app depicts?

Moving further let’s discuss the icon which will depict your business worldwide. From which you will be known all over the globe.

App icon

Icons are the first thing people notice about your app, it is the identity of your business. So, the icon is the first thing which needs the focus of app development team.

If you ever noticed there are plenty of icons, search anywhere on the internet and you can see different icons, visit google play store or apple store and you will see the endless app and their icons.

The color of the icon is generally chosen depending upon the app. what type of app it is? What are the needs it is going to fulfill of users?

 Now this is where your creativeness will come into play, you need to make the selection of the color very cautiously.

The possible way of choosing the color is that you keep the latest trends in your mind and start with the selection. If you would have noticed that most trending apps use blue color in their logo such as Facebook, Twitter and Linkedin etc. but if you want to outstand you can choose a different color or you can choose from shades of green as well.

After the selection of the logo, you need to decide the color scheme of your app.

Choosing the right color scheme for your app will be a very challengingtask for you as your whole mobile app design will be depending upon it and you will be managing rest all the things in your app as per the theme color of app. Thus, when you start deciding the color scheme there are several aspects which are supposed to be keep in mindkeep in mind such as color of the region or the brand you will be depicting.

When you decide the color scheme choose the simple colors for your app as the simple colors are more pleasing to the eyes and the user can also read the content properly.

As per one of the research, it has been found out that people prefer simple color while using Adobe Color CC.

When you are using the simple color you should not choose more than 2-3 color or you can also use the color wheel to choose the combination. The wheel makes the work easy for the designer.

There are different types of color schemes:

•     Invariant scheme

It is one of the simplest color schemes as in this we choose only one base color and then while designing or give it a better impact we can use the shades of that particular color. Generally, people use blue and green colors as they are more soothing to the eyes.

•         Homologous scheme

In this color combination, the first color is used for prominence and the other color is used to enhance the color scheme. In this color scheme, generally, 3 colors are used. The main challenge in this scheme is how you can give your app more sophisticated look.

•      Complementary scheme

In this, one generally uses the contrasting color, this scheme is used to gain focus of users. Here 2 colors are used where one color is used for dominating the other and the other is used to balance or to make the other color more prominent. But one should always keep in mind that you don’t use the color which dominates the text and users feel difficulty to read the content in the app.

•         Personalized color scheme

If you are thinking of using custom color scheme then use the color wheel very intelligently. It is a myth that only experienced designers can use it. However, if you are new you should focus on traditional colors and to make it attractive try using just 1-2 colors.

•      Compound color scheme

People also refer to it as split- complementary color scheme in which you combine base color as well as few analogous colors.

We have discussed the color which your designer can use while developing your business mobile app but there is more to colors.

Color shades

While making an appyou also need to be keep in mind the color shades. In this the designer can blend the black color with base color, the idea behind it is to make the base color more attractive, with this, you can also highlight the certain areas of the app.

The effective use of color contrast

The basic idea behind color contrast is that you use 2 or more color so that user’s eyes can be prevented from the pain. Prevent the use of light colors in the background, otherwise, the content in the app will suffer as users will not be able to read it properly. So, Avoid the use of the combination of colors which are light.

 It feels good when people focus on colors for their apps, when people focus on the users and when they are able to read the text properly but don’t forget to make the app attractive while thinking about comforts of the user. To focus on the certain areas you can use the highly contrasting color combination.

Wait did we forget something while deciding the color for the app?

What about the visually impaired people?

Generally, visually impaired people have color blindness of basic colors such as red, green and blue. But what you can do is use strokes, patterns, certain sign, and indicators etc. so that visually impaired are able to read properly.

Now we know how much a color is important for designing an app. It can gain you customers or if you choose wrong color combinations users might abandon your app. With the right choice of colors you can get an applause response from the public. The right choice of colors must be done effectively. Use colors In the best way possible you can.

To get your mobile app design you can reach to FIFIUM, the best app development company  in Denmark.